Learn More
Girl modeling Mooi apparel in Porto Montenegro


MOOI was the first multi-brand store for premium luxury brands in Porto Montenegro. Since 2011 MOOI has offered high-end womenswear and the latest trends. The store itself is an extension of the surrounding resort landscape – incorporating light pastel tones and natural materials for a contemporary yet comfortable atmosphere.

Mooi Porto Montenegro – fashion capital of the Mediterranean

When it comes to the time before Mooi, Porto Montenegro couldn’t really boast with a large multi brand store that delivered the latest and the most fashionable trends to the port, but thanks to Mooi – everything changed. 

The collective energy of Mooi is depicted in the power and rhythm of urban women and girls – from the ones who like to be dressed up from head to toe, while walking to work with their phones on alert, to the ones who ride bikes in lace dresses and prepare for Boka cruising in vintage swimwear. Mooi Porto Montenegro is the ultimate fashion destination for each and every one of them.

Brand list 2020:

Brunello Cucinelli Celine Chloe
Current Elliott Cult Gaja Eres
Equipment Eugenia Kim Isabel Marant
James Perse Jennifer Behr Marni
N21 Saint Laurent Self Portrait

And wide range of upscale sunglasses and accessories: Cutler&Gross, Dita, Thom Browne, Victoria Beckham and La LOOP.

We are really happy to introduce new brands since this summer season:

  • Brunello Cucinelli – is an Italian luxury fashion brand which deeply rooted moral values, such as being a “humanistic enterprise” and using craftsmanship to lend moral dignity to both the artisan and owner;
  • Cult Gaja – LA-based brand, represented in MOOI at the category of bags and accessories, designs beautiful heirloom pieces that “will live in your closet forever”. The design ethos is to make things stand out and turn heads;
  • James Perse – adds a luxurious dimension to easy-to-wear basics.

Perfect for layering to built a casual look, the super-soft Jersey T-shirts and sweatshirts will give basics an injection of Californian cool.

Opening hours

Monday-Sunday: 10.00am – 23.00pm


Zeta Buidling | Village map

Contact information

Phone: +382 (0) 32 540 378