PORTO MONTENEGRO’S NEWEST NEIGHBOURHOOD AND CREATIVE HUB, BOKA PLACE, WILL BE HOME TO REVOLUTIONARY HOSPITALITY EXPERIENCE
Porto Montenegro, the luxury waterfront and yachting paradise in the Bay of Kotor, is delighted to reveal their new neighbourhood, Boka Place, has been chosen as home for the world’s first SIRO – a new immersive lifestyle experience from Kerzner International, the innovators behind iconic entertainment resort destinations Atlantis Resort and Residences and ultra-luxury One&Only Resorts.
Opening in 2023, SIRO will blend the boundaries between hospitality, fitness, and wellness through a fresh perspective and energising experiences. The new hospitality brand will further enhance the already established active lifestyle offering within Porto Montenegro, which includes cycling, tennis climbing and sailing.
Together Porto Montenegro’s Boka Place and SIRO will create a collective global community of like-minded individuals who live a high-performance lifestyle passionate about driving achievement and living their fullest potential.
David Margason, the General Manager of Porto Montenegro, comments: “Boka Place is an exceptional and exciting new milestone within Porto Montenegro where we are dedicated to transforming the traditional concept of waterfront living by attracting people from all over the world who are united in their desire to live a life less ordinary. For Boka place to be home to the worlds first SIRO, is not only a great accolade but the perfect partnership to ensure Porto Montenegro continues to be revolutionary in enhancing the lives of our community and guests.”
Philippe Zuber, Chief Executive Officer, Kerzner International, comments: “We have always been pioneers, true disruptors within the hospitality space. We have built destinations through the personalities of our brands and understanding our guests’ journey, creating a meaningful legacy. We look forward to continuing the improvement of people’s lives with the introduction of SIRO. We recognise that holistic health is more important than ever, and the primary focus of SIRO will be exceptional fitness and wellness to support a modern and balanced global lifestyle, delivered with our renowned service in a transformative and nurturing urban environment. As innovators, we are always looking to revolutionize the guest experience and anticipate travellers’ needs. We felt the time was right to introduce the SIRO concept to the world as we continue the strategic growth of the Company. We look forward to SIRO becoming part of key cities around the world.”
SIRO will also be building Team SIRO, a team of key athletes from around the world who will each play an advisory role as SIRO develops the fitness and wellness elements at the heart of the immersive lifestyle experience. The first ambassador is GB Olympic gold medalist swimmer Adam Peaty – an Olympic, World, European and Commonwealth champion, and favourite to win Olympic gold again later this year in Tokyo.