When the theme is high end designer brands we should think about several things.
First, let’s try to get a grip on the facts: luxury apparel is the top-performing sector in a list of 100 companies, that also includes tech, consumer goods, automotive and financial industries, and even you weren’t familiar with the former fact, you have to conclude that that is a pretty extreme achievement.
The former fact also ratifies the statement made above – luxury is not defined solely by moneys worth. In fact, every luxury high fashion brand we are going to name has at least two things in common: an extremely talented and creative fashion designer and a tradition that, thanks to designers themselves, manage to last decades.
But, apart from tradition, which can hardly be the sole parameter for longevity of these notoriously famous brands, these luxury apparel brands possess a unique ability to respond to cultural trends, even to immerse themselves in street culture, all the while retaining their authenticity and a level of exclusivity, making them even more desirable to customers.
Knowing what we know now, let’s take a look at the most desirable luxury designer brands in the world, and the reasons behind their grandeur in the fashion world, icons of our day and age.