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Generacija Z i održivost – novi uticaj na svijet
Sustainability has moved from being a buzzword to becoming a defining value of an entire generation.
Generation Z – those born roughly between 1996 and 2010 – is emerging as the loudest voice for environmental and social change.
Growing up amidst the realities of climate crises, economic uncertainty, and social inequality, a sustainable lifestyle for them is not just an aspiration but a way of life. They make decisions based on purpose – from what they buy to where they travel and the types of companies they work for.
For these young consumers, sustainable living is a trend and a lifestyle. In a world where younger generations are increasingly choosing sustainable destinations, luxury marinas and communities like Porto Montenegro recognise the importance of creating spaces that reflect green values, innovation and an awareness of the future.
In the following sections, we explore the latest Gen Z sustainability statistics, uncover how this generation compares to Millennials, and examine the areas where their influence is already transforming industries and redefining what it means to live responsibly.
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